Dulux Summer 2013 Trend Event, launching the Collective Passion trend.
Sometimes you’ve gotta ask yourself ‘how can one appeal to fashion bloggers with a topic that doesn’t 100% have to with that particular industry’ well, I honestly ask myself this question quite often, as I LOVE when interesting, cool and random brands want to appeal to fashion bloggers. It shows the scope is widening and the lines are becoming blurry which means bloggers can start writing and featuring some great brands in different ways their readers have never seen before.
Dulux have some great colours for the upcoming season and I thought, the best way we can translate the new colours in features would be by getting a few bloggers to scour their closets for items that possessed the colours (or similar) and shoot them against them. Simple as. My inspiration was the Destiny’s Child ‘Say My Name’ video, which was of course on our shoot playlist amongst other girl band awesomeness.
Throw in some cool nail and make-up artists, yummy food, a photographer that just understood everything I wanted to get out of the pictures & of course, the bloggers themselves and you’ve got yourself one awesome Apartment event.
Check out the pictures from the shoot..
Danielle & Kate deciding on which colours were gonna work for them!
Nathalie getting her make-up done by Andrea from Becca Cosmetics
It’s Monica!
Monica and I getting hands on!
Nathalie against Citron Sunrise
Millie against Bermuda Cocktail 2 with Sapphire Springs 3
Kate against Paradise Green 4
Ashling against Rock Candy 2 with Orange Fizz
Alex against Bermuda Cocktail 2 with Sapphire Springs 3
(wearing Erdem)
Ngoni against Citron Sunrise
Ella against Flying Feather with Frayed Hessian 3
(wearing a Ralph Lauren Denim Jacket & Elizabeth and James dress)
Wumni against Flying Feather, Citron Sunrise with Frayed Hessian 3
(wearing a Cos coat and StylistPick shoes)
Ngoni against Paradise Green 4
(wearing a Cos dress)
Monica on Bermuda Cocktail 2 with Sapphire Springs 3
(wearing a Carven dress & Cos coat)
Daniela against Rock Candy 2 with Orange Fizz
(wearing StylistPick shoes)
(All jewellery from QVC)
Here I am with the Dulux team, sure we weren’t wearing the colours, but it’s a cool picture,
& that’s a wrap.
