SEPTEMBER 2012 – LONDON FASHION WEEK
What we did last season?
We had overall sponsors for the week that were from a plethora of industries but then we had specific daily sponsors when it came to fashion (The Style Sessions) and food (The lunches).
Style sessions were when brands had the chance to do whatever they wanted in a room at The Apartment. So we had curated collections, gifting suites, dressing up sessions, themed product displays and such.
Each day a different restaurant provided The Apartment with lunch and on every day our sponsors Aubaine provided the bloggers with Breakfast & Afternoon Tea
Our beauty sponsors Wella & Becca had areas within the apartment where they making sure all the bloggers constantly looked great, through appointments and general consultations.
GetTaxi were our transport sponsors, so bloggers downloaded the app and used the service throughout fashion week.
Lenovo were our technology sponsors and so they had their latest products in our tech room for bloggers to use throughout the week. This
included touch screen all in one that bloggers could use for work and recreational purposes.